Privacy Policy

How we collect, use, and protect your information

Last updated: November 2025

1. Information We Collect

When you use askAda, we collect information necessary to provide our AI assistant service:

• Questions and messages you submit to the assistant
• Conversation history and session data
• Usage information including timestamps and interaction patterns
• Technical data such as IP address, browser type, and device information

2. How We Use Your Information

We use the information we collect to:

• Provide and improve the askAda AI assistant service
• Maintain conversation history for your reference
• Analyze usage patterns to enhance service quality
• Ensure security and prevent misuse of the service
• Comply with legal obligations

3. Data Storage and Security

Your conversations are stored securely using industry-standard encryption. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

4. Sharing Conversations

If you choose to share a conversation link, anyone with that link can view the conversation content. Please be mindful of what you share and with whom.

5. Third-Party Services

askAda uses third-party AI services to process your questions. These providers process your data according to their own privacy policies. We carefully select partners who maintain high standards of data protection.

6. Data Retention

We retain conversation data for as long as necessary to provide the service and for legitimate business purposes. You may request deletion of your data by contacting us.

7. Your Rights

Under UK GDPR, you have rights including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing

8. Cookies and Tracking

We use essential cookies and local storage to maintain your session and preferences. We do not use third-party advertising or tracking cookies.

9. Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:
Simply Asking Limited
The Chambers, 7 Church Street, Southwell, NG25 0AH

Terms of Service

Terms and conditions for using askAda

Last updated: November 2025

1. Acceptance of Terms

By accessing and using askAda, you accept and agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use the service.

2. Description of Service

askAda is an AI-powered assistant service that provides information and answers questions based on available knowledge sources. The service is provided by Simply Asking Limited.

3. User Responsibilities

You agree to:

• Use the service in compliance with all applicable laws and regulations
• Not use the service for any unlawful, harmful, or fraudulent purpose
• Not attempt to gain unauthorized access to the service or related systems
• Not submit malicious code, viruses, or harmful content
• Not abuse, harass, or harm other users
• Not use automated systems to access the service without authorization

4. AI-Generated Content

Important: askAda uses artificial intelligence to generate responses. While we strive for accuracy, you acknowledge that:

• AI-generated content may contain errors or inaccuracies
• Responses are for informational purposes only
• Content should not be relied upon as professional, legal, financial, or medical advice
• You should independently verify important information
• We are not responsible for decisions made based on AI-generated content

5. Intellectual Property

The askAda service, including its design, code, and branding, is the property of Simply Asking Limited and is protected by intellectual property laws. You may not copy, modify, or distribute any part of the service without our written permission.

6. User Content

By submitting questions or content to askAda, you grant us the right to process, store, and use your content to provide and improve the service. You retain ownership of your content.

7. Service Availability

We strive to maintain service availability but do not guarantee uninterrupted access. We may:

• Modify, suspend, or discontinue the service at any time
• Perform maintenance that may temporarily limit access
• Update features and functionality without prior notice

8. Limitation of Liability

To the maximum extent permitted by law, Simply Asking Limited shall not be liable for:

• Any indirect, incidental, special, or consequential damages
• Loss of profits, data, or business opportunities
• Errors or inaccuracies in AI-generated content
• Decisions made based on information provided by the service
• Service interruptions or unavailability

9. Indemnification

You agree to indemnify and hold harmless Simply Asking Limited from any claims, damages, or expenses arising from your use of the service or violation of these terms.

10. Termination

We reserve the right to suspend or terminate your access to the service at our discretion, particularly if you violate these terms.

11. Governing Law

These Terms of Service are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to Terms

We may modify these terms at any time. Continued use of the service after changes constitutes acceptance of the modified terms.

13. Contact Information

For questions about these Terms of Service, please contact:
Simply Asking Limited
Company Number: 16120955
The Chambers, 7 Church Street, Southwell, NG25 0AH